ReportRelay (working name)
Idea status: Idea stage · Target: an MRR ladder ($1k → $50k) instead of one fixed number · Verdict: No as described. Go, small, as booked-job reports for home-services agencies, and only with access to those agencies · Last updated: 30 Sept 2026
Start here → WHAT-TO-DO-AND-AVOID.md: odds at each MRR level (with conditions: $1k ~40–55%, $5k ~16–27%, $10k ~8–15%, $20k ~3–7%), 12 do's, 14 avoids, checkpoints.
Where this came from. This idea is D3 in the 30 Sept 2026 micro-SaaS idea catalog ("white-label client reports for marketing agencies"). It was not a feature list supplied by a founder, so there's no stated team, price or traction. See analysis/09.
Name. "ReportRelay" is a working name. Check trademark and domain before using it publicly. Many reporting tools use "Report" in their names (Reportz, Reportei, Reporting Ninja).
The idea in one line (as described): white-label reporting dashboards for marketing agencies. An agency connects its clients' Google Ads, Meta, GA4 and similar accounts and gets branded, automatic client reports.
The idea in one line (recommended): a white-label monthly report for US agencies serving home-services contractors, showing ad spend → leads → booked jobs and invoiced revenue from the contractor's Jobber or Housecall Pro account, with cost per booked job and a list of the leads the contractor never booked.
Research was run on 30 Sept 2026, with a confidence level on each claim. See research/10-verified-research.md.
Folder layout
reportrelay/
├── WHAT-TO-DO-AND-AVOID.md ← final analysis and decision (read first)
├── README.md ← this index
├── analysis/ ← the investor-style assessment
│ ├── 00-one-page-brief.md
│ ├── 01-verdict.md
│ ├── 02-market-reality-check.md
│ ├── 03-feature-scrutiny.md
│ ├── 04-expanded-feature-catalog.md
│ ├── 05-pre-mortem.md
│ ├── 06-fundability.md
│ ├── 07-gaps.md
│ └── 09-assumptions-and-open-inputs.md
├── plans/ ← execution plans
│ ├── 08-90-day-plan.md
│ └── 11-24-month-gated-roadmap.md
└── research/ ← cited evidence
└── 10-verified-research.md
File numbers match the other ideas in this portfolio, so cross-references like "doc 08" work the same way.
Documents
| # | Document | What it answers |
|---|---|---|
| — | WHAT-TO-DO-AND-AVOID.md | Final decision: MRR ladder with odds, customer math, 12 do's, 14 avoids, checkpoints |
| 00 | analysis/00-one-page-brief.md | The whole assessment on one page |
| 01 | analysis/01-verdict.md | MRR ladder for 6 versions of the idea and 2 time commitments, Tier A/B, fundable yes/no |
| 02 | analysis/02-market-reality-check.md | Buyer segments, pain scores, incumbents with prices, free and AI substitutes, market size |
| 03 | analysis/03-feature-scrutiny.md | The 9 stated elements of the idea, classified |
| 04 | analysis/04-expanded-feature-catalog.md | About 40 features agencies and contractors ask for, classified and prioritised |
| 05 | analysis/05-pre-mortem.md | Top 3 causes of death, warning signs, fixable? |
| 06 | analysis/06-fundability.md | Invest?, the skeptic's questions, proof points, bootstrap vs raise |
| 07 | analysis/07-gaps.md | Gaps to pay, renew and refer, plus API access and compliance |
| 08 | plans/08-90-day-plan.md | First 90 days, week by week |
| 09 | analysis/09-assumptions-and-open-inputs.md | Assumptions made, and the inputs that would change the verdict |
| 10 | research/10-verified-research.md | Cited research with confidence levels, corrections, and what's still unverified |
| 11 | plans/11-24-month-gated-roadmap.md | Month 0–24 phases, gates, revenue path, budget guardrails |
Caveat
Team, hours per week available, geography, price and traction were never provided. The assumptions are in analysis/09. The number of US home-services agencies, the share of their clients on Jobber or Housecall Pro, whether any incumbent already combines field-service revenue with LSA and ad data in one white-label report, and category churn beyond DashThis's 2022 figure are still unverified (see research/10). There is no verified base rate for bootstrapped B2B micro-SaaS reaching a given MRR.