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One question each. The math shown.
Small calculators for the questions founders ask most. Each one gives a direct answer, shows the formula behind every number, and says what it can't know. They're free: sign in, or create an account in a minute.
- 01How many customers do I need for my MRR goal?Divide your goal by your price, then see how many new customers a month you need just to replace the ones who leave.Sign in to use the customers for an mrr goal calculator →
- 02How long will it take me to reach $1k MRR?Turn your weekly hours into new customers a month, then see when (and whether) you reach $1k MRR.Sign in to use the hours to $1k mrr calculator →
- 03What is my monthly churn rate?Customers who cancelled divided by customers at the start of the month, plus what that means for lifetime and yearly retention.Sign in to use the churn rate calculator →
- 04What is a customer worth over their lifetime (LTV)?Monthly gross profit per customer divided by churn: the most you could ever earn from an average customer.Sign in to use the customer lifetime value (ltv) calculator →
- 05How many months to earn back what a customer cost me (CAC payback)?What you spend to win a customer, divided by the gross profit they bring each month.Sign in to use the cac payback calculator →
- 06How many customers do I need to break even?Monthly fixed costs divided by what each customer leaves after their own costs.Sign in to use the break-even customers calculator →
- Full modelEverything at once: the decision calculatorPrice, churn, acquisition, conversion, support and your hours together, with the most sensitive assumption highlighted.Sign in to use the decision calculator →