Decisions need trust. So we don't play tricks.

1. 01No countdown timers or “spots left”Nothing here expires to rush you. If a price ever changes, we will say when, in advance.
2. 02No fake or struck-through pricesA price is the price. No “was $599” anchors.
3. 03No invented social proofNo made-up user counts, testimonials or logos. Numbers on this site are real counts from our own data.
4. 04No hidden scoresEvery number shows how it was made. Odds are labelled as judgment estimates.
5. 05No flattering AIAssessments are reviewed by a person and include the strongest reason an idea fails. “Stop” is a valid answer.
6. 06No trial trapsIf paid features ever arrive: no trial that silently converts to a higher plan, and cancelling takes one click.
7. 07No public-by-default ideasIdeas you send us stay private. They are never published, used in analytics or shown to anyone without your say-so.
8. 08No selling your dataEmails are used only for what you ticked the box for, and you can leave any list in one click.
9. 09No email walls on researchEvery assessment, tool and research page is readable without signing up.

See how assessments are made on the method page, and what we are building on the roadmap.