CreatorDesk (originally "Creator Universe")
Idea status: Idea stage · Target: $20k+ MRR ≈ $250k ARR in 24 months · Verdict: Go only as the narrowed wedge (deal back-office for earning creators and talent managers) · Last updated: 29 Sept 2026
Start here → WHAT-TO-DO-AND-AVOID.md for the final call: what to do, what to avoid, the checkpoints, and the ~50–55% odds of hitting $20k MRR.
Folder layout
creatordesk/
├── WHAT-TO-DO-AND-AVOID.md ← final analysis and decision (read first)
├── README.md ← this index
├── analysis/ ← the investor-style assessment
│ ├── 00-one-page-brief.md
│ ├── 01-verdict.md
│ ├── 02-market-reality-check.md
│ ├── 03-feature-scrutiny.md
│ ├── 04-expanded-feature-catalog.md
│ ├── 05-pre-mortem.md
│ ├── 06-fundability.md
│ ├── 07-gaps.md
│ └── 09-assumptions-and-open-inputs.md
├── plans/ ← execution plans
│ ├── 08-90-day-plan.md
│ └── 11-24-month-gated-roadmap.md
└── research/ ← verified, cited evidence
└── 10-verified-research.md
File numbers are kept from the original review, so cross-references like "doc 08" still work.
Documents
| # | Document | What it answers |
|---|---|---|
| — | WHAT-TO-DO-AND-AVOID.md | Final decision for the $20k MRR target: odds, customer math, 12 do's, 14 avoids, checkpoints |
| 00 | analysis/00-one-page-brief.md | The original assessment on one page |
| 01 | analysis/01-verdict.md | Probability of success, how "success" is defined, fundable yes/no |
| 02 | analysis/02-market-reality-check.md | Buyer, pain score, competitors, vitamin vs painkiller, market size |
| 03 | analysis/03-feature-scrutiny.md | Every original feature sorted into Table stakes, Differentiator, Distraction or Liability |
| 04 | analysis/04-expanded-feature-catalog.md | Features creators are asking for, limited to the top 10 platforms, each classified |
| 05 | analysis/05-pre-mortem.md | Three most likely causes of death, their warning signs, whether each is fixable |
| 06 | analysis/06-fundability.md | Would I invest, the skeptic's first 5 minutes, metrics that flip the answer, bootstrap vs raise |
| 07 | analysis/07-gaps.md | Gaps to paid, renewed and referred customers |
| 08 | plans/08-90-day-plan.md | First 90 days, week by week |
| 09 | analysis/09-assumptions-and-open-inputs.md | Assumptions made, and the inputs that would change the verdict |
| 10 | research/10-verified-research.md | Cited, verified research (28 Sept 2026) and what it changed |
| 11 | plans/11-24-month-gated-roadmap.md | Month 0–24 phases, gates, revenue path, budget guardrails |
Caveat
Team, geography, stage and traction were never provided. The assumptions are in analysis/09. Competitor pricing, creator income distribution and India regulation are still unverified (see research/10).