Assumption: nothing is built yet. These are gaps between the plan and a business.
7.1 Gaps to pay
| Gap | Why it blocks payment | Fix |
|---|
| No defined buyer | "Contractors and small employers" can't be priced or reached | Alberta construction employers holding or chasing COR/SECOR, and the consultants who serve them. |
| No pricing | Undefined | Suggested (verify on the first 15 calls): SECOR CA$69/mo, Small COR CA$179/mo, Consultant CA$279/mo for up to 15 clients + CA$15 per extra client. Annual = 10 months' price. Audit evidence sprint CA$399 one-off, credited to the first year. No free plan, no per-worker fees. |
| No quantified promise | "Digital safety" doesn't justify a card | "See what your auditor will find missing, months early, and submit on time." Measure: gaps closed before the data cut-off. |
| No trust signals | A small, relationship market buys from people it knows | A named certified-auditor advisor on the site, consultant testimonials, Canadian data hosting, a plain disclaimer. |
| Permission uncertainty | If the audit tool can't be referenced, the core feature is at risk | Ask ACSA in writing in week 1. Build on element numbers and your own wording. |
7.2 Gaps to renew
| Gap | Fix |
|---|
| The job peaks once a year | Annual plans tied to the audit year. A monthly gap report. Certificate expiry alerts. |
| Paper stays on site | Site QR codes that open the right form, offline capture, and a supervisor-first flow of under 60 seconds per form. |
| No switching cost | The year's evidence, indexed by element, plus certificate history. Leaving means rebuilding the binder. Offer a full export anyway, since trust matters more. |
| Audit tool changes | Keep the mapping as data. Migrate customers' records to the new version for free. |
| The consultant leaves | Contract terms that let the employer keep its account and data if it changes consultants. |
7.3 Gaps to refer
| Gap | Fix |
|---|
| Nothing visibly shareable | The evidence pack goes to the auditor by design. A small "organized with SafeLog" footer puts the product in front of the one person who sees dozens of employers' binders a year. |
| No free hook | Free tools: "Is COR worth it for my premium?" refund calculator, a SECOR readiness checklist, and the audit-deadline calendar. |
| No referral economics | Consultants get their 16th+ client at CA$15, not per-company prices. Employers who refer a peer get a month free. |
| No community | A short monthly email for Alberta small-employer safety: deadlines, common audit gaps, template updates. |
7.4 Non-product gaps
Distribution
- Missing from the catalog idea. The channels that fit: consultants (15–25 clients each), certifying-partner events and courses (where owners train to run their programs; details unverified), SEO on Alberta-specific questions, and prime contractors who require COR from subcontractors.
- Channels that burn cash: broad paid ads to "contractors", trade shows outside Alberta, US OSHA keywords.
Positioning
- Current: "digital safety-compliance forms". Generic, and free elsewhere.
- Better: "Your COR evidence, organized all year: see the gaps before your auditor does." (Check trademark use of "COR" in marketing before publishing.)
Sales motion
- Consultants: founder-led demos and a 60-day pilot with 5 of their clients.
- Employers: the paid sprint in audit season, converting to an annual plan. Self-serve checkout after month 6.
Compliance and legal
| Area | Requirement |
|---|
| Privacy | Alberta PIPA covers worker personal information held by private-sector employers; federal PIPEDA may also apply. Canadian hosting, minimal data, clear retention. |
| Health information | Incident reports may include injury details. Restrict access by role. Never use them for training AI models. |
| Trademarks and audit content | "COR" and "SECOR" are trademarks. The audit instruments belong to their owners. Written permission before referencing them beyond element numbers. |
| Advice | The product organizes records. It doesn't certify, predict audit results or author safety procedures. Disclaimers in terms and in the app. |
| Tax | GST registration and invoicing rules for a non-resident seller, if the founder is outside Canada (unverified; ask an accountant). |
Team
- Not provided. Minimum: one builder comfortable with offline-first web apps and PDF generation, and one Alberta safety insider (certified COR auditor or consultant) paid as an advisor or partner. Without the second person, stop at the day-30 checkpoint.
Metrics and instrumentation
Activation (first 10 records captured and 1 gap closed within 14 days), monthly active accounts, gap-report open rate, % on annual plans, audits submitted on time, renewal at the second season, accounts per consultant, share of new accounts from consultants and organic.