SafeLog
As described:StopNarrowed:NarrowNo as described. Go small, as COR/SECOR audit evidence for Alberta employers, sold through consultants.
construction & employers · ~US$125 per account per month · last reviewed (next review by 29 Dec 2026) · 19 cited sources
Start this week
- Tell me your hours per week available, your time zone, and whether you, a partner or an advisor is a certified COR auditor or Alberta safety consultant. The whole plan hangs on that answer.
- List 20 Alberta safety consultants who build or maintain SECOR/COR programs, and 30 small ACSA-member contractors. Book 10 calls for October.
- Build the concierge kit in Airtable: element-by-element evidence index, gap checklist, certificate expiry list, and a one-page "audit evidence sprint" offer at CA$399.
- Ask ACSA, in writing, what third-party tools may reference from its audit instrument, and whether "COR" can be used in marketing copy.
Checkpoints and kill gates
Decide in advance what counts as on track. Missing a checkpoint means changing the buyer or the offer, not adding features.
Day 30 (30 Oct 2026)
~15 hrs/week
5 employers paying ≥CA$399 for the audit evidence sprint, 2 consultants in a pilot
Full-time
5 employers paying ≥CA$399 for the audit evidence sprint, 2 consultants in a pilot
If you miss it
Switch to consultants only, once. Missing twice means stop.
Day 90 (29 Dec 2026)
~15 hrs/week
15 paid sprints delivered. 2 consultants using the prototype with ≥5 clients each.
Full-time
15 paid sprints delivered. 2 consultants using the prototype with ≥5 clients each.
If you miss it
Cut to the single most-used workflow (usually the gap report plus certificate tracker).
Month 4 (21 Jan 2027)
~15 hrs/week
Every pilot submits its audit on time. ≥8 convert to annual plans.
Full-time
Every pilot submits its audit on time. ≥8 convert to annual plans.
If you miss it
Find out why they didn't convert before building more.
Month 6 (Mar 2027)
~15 hrs/week
$1k MRR (15 hrs/week) or $1.5k (full-time), ≥70% of employers on annual, 3+ consultant accounts
Full-time
$1k MRR (15 hrs/week) or $1.5k (full-time), ≥70% of employers on annual, 3+ consultant accounts
If you miss it
Pivot A: consultant-only tool (drop direct employers). Pivot B: Manitoba (a 15% or $3,000 rebate, per a vendor source; unverified).
Month 12 (Sept 2027)
~15 hrs/week
$2.5k MRR (15 hrs/week) or $5k (full-time), 6+ / 10+ consultant accounts, ≥30% organic
Full-time
$2.5k MRR (15 hrs/week) or $5k (full-time), 6+ / 10+ consultant accounts, ≥30% organic
If you miss it
Stop adding features. Fix onboarding and the consultant channel only.
Month 16 (Jan 2028)
~15 hrs/week
≥85% of employer accounts renew through the second audit season
Full-time
≥85% of employer accounts renew through the second audit season
If you miss it
Below 70%: the product is a once-a-year tool. Reprice as a seasonal service or stop.
Month 18 (Mar 2028)
~15 hrs/week
$4k MRR (15 hrs/week) or $8k (full-time)
Full-time
$4k MRR (15 hrs/week) or $8k (full-time)
If you miss it
Decide on a second province (British Columbia is the obvious one) only if Alberta renewal held.
Month 24 (Sept 2028)
~15 hrs/week
$5k MRR (15 hrs/week) or $10k+ (full-time), profitable
Full-time
$5k MRR (15 hrs/week) or $10k+ (full-time), profitable
If you miss it
Above target: keep going, add the second province. $2–5k: run it as a profitable small business. Below $1.5k: stop.
Do
1.Sell audit evidence, not forms. Every record is filed against the audit element it proves, with a gap view by element and month.
Target: Every pilot can say in one line: "It shows me what the auditor will find missing, months before the audit."
Why: Forms are free (Safesite, Mitti). The pain is the week before submission, when the binder has holes.
2.One province, one certifying partner first: Alberta, ACSA-certified construction employers.
Target: 100% of v1 content mapped to one audit tool
Why: ~11,000 active COR/SECOR holders; ACSA certified about half; refunds of up to 20% of WCB premiums are attached (verified).
3.Consultants are the channel and the first buyer. Consultant plan with a multi-client console, their own templates, and white-label evidence packs.
Target: 10 consultant accounts by month 12, ≥50% of MRR by month 24
Why: One consultant brings 15–25 clients and has a reason to keep all of them on it.
4.Sell the 2026 audit season by hand now. A paid "audit evidence sprint": gather the year's records, index them by element, list the gaps, before 31 Dec.
Target: 5 paying by 30 Oct 2026, 15 by 31 Dec
Why: It proves the pain with money inside 90 days, at the exact moment it hurts.
5.Price in CAD, annual by default. SECOR CA$69/mo, Small COR CA$179/mo, Consultant CA$279/mo for 15 clients + CA$15 each after. Annual = 10 months' price.
Target: ≥70% of employers on annual plans
Why: Annual billing matches the audit year and stops the February cancellations.
6.Mobile web (PWA) with offline capture, not native apps. Photo, signature, sign-in sheet, certificate upload, all working without signal.
Target: v1 in 8–10 weeks after the day-60 checkpoint
Why: Job sites have poor signal. Two native apps double the build for no proven gain.
7.Monthly gap report by email to the owner and the consultant: what's missing per element this month.
Target: ≥60% of paying accounts open it monthly
Why: It creates year-round use in a product that could otherwise be opened once a year.
8.Certificate and training tracker with expiry alerts (first aid, fall protection, H2S, WHMIS, ground disturbance).
Target: Every worker's certificates on file by week 2 of onboarding
Why: It's the weekly reason to open the app, and the audit checks it.
9.Get a certified COR auditor as a paid advisor to design the element mapping and sanity-check every evidence pack template.
Target: Signed within 30 days, 0.5–1% equity or a monthly fee
Why: The product's credibility is the mapping. It must be right.
10.Free SEO tools for the Alberta calendar: "Is COR worth it for my premium?" refund calculator, a SECOR readiness checklist, and an audit-deadline calendar.
Target: 30 pages live by month 6; ≥30% of new accounts organic by month 12
Why: People search these questions before they call a consultant. It's also how consultants find you.
11.Measure the money outcome for each customer: audit passed on time, refund received, bids unlocked.
Target: Every case study opens with a dollar figure or a passed audit
Why: ACSA's own survey: 72% of COR holders cite more bidding opportunities (verified). That's the pitch.
12.Keep data in Canada, and follow Alberta privacy rules. Canadian hosting region, clear export, delete on cancellation.
Target: Zero customer data outside Canada
Why: Worker certificates and injury details are personal information under Alberta's PIPA. Contractors and consultants will ask.
Avoid
1.A general safety-forms app for "all contractors"
Why: SiteDocs, Safesite, Mitti by SafetyCulture, Procore, HammerTech and Raken already do forms, some free. Nothing makes you the obvious choice.
2.The OSHA 300 / ITA wedge as the first product
Why: The filing is annual and takes minutes for most small shops on OSHA's free ITA form. At least six small tools already sell it ($9–$299 a month), and Safesite includes the log in its $16 plan. See analysis/02.
3."COR" or "SECOR" in the product name or logo, or copying the audit tool's text
Why: They are trademarks, and the audit instruments belong to their owners. Map to element numbers and your own wording until you have written permission.
4.Claiming "audit-ready", "guaranteed pass" or "compliant"
Why: The auditor decides. A failed audit after that promise is a refund, a bad review in a small market, and possible liability. Say "evidence organized and gaps shown".
5.Writing hazard assessments or safe work procedures as authoritative advice
Why: If an AI-written procedure is wrong and a worker is hurt, you own part of it. Templates come from the consultant or employer, with a disclaimer.
6.More than one province before $8k MRR
Why: Each province has its own audit tool, certifying bodies and calendar. A second province is a second product.
7.Native iOS and Android apps before $10k MRR
Why: A PWA with offline capture does the job. Native apps add review cycles and double QA.
8.Per-worker pricing
Why: Contractors hate paying per worker for seasonal crews. SiteDocs sells unlimited worker logins. Price per company or per consultant.
9.Monthly-only plans for employers
Why: They cancel after the audit in February. See the churn check above.
10.Going after Procore or HammerTech's customers (large general contractors)
Why: They have safety teams, procurement cycles and prime-contractor platforms already. Your buyer has 3–100 workers and no safety department.
11.A free plan or lifetime deals
Why: Free tiers already exist from funded players. Yours would only add support load. Offer the free SEO tools instead.
12.Paid ads before month 9
Why: The market is ~11,000 companies in one province. Relationships and consultants reach them. Ads mostly reach people who aren't pursuing a certificate.
13.Selling insurance, WCB claims management or return-to-work services
Why: Different buyers, regulated work and long sales cycles. Not needed for $20k.
14.Adding features when a checkpoint fails
Why: A miss means wrong buyer (employer vs consultant) or wrong entry point (SECOR vs COR). Change that.