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As described:StopNarrowed:Narrow

No as described. Go small, as COR/SECOR audit evidence for Alberta employers, sold through consultants.

construction & employers · ~US$125 per account per month · last reviewed (next review by 29 Dec 2026) · 19 cited sources

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One-Page Brief

Verdict

No as described. Go small, as COR and SECOR audit evidence for Alberta employers, sold through safety consultants.

As described (digital safety forms for "contractors and small employers" anywhere), the idea has under 1% odds of Tier B ($20k MRR, profitable, in 24 months) and ~2% odds of $10k MRR. Forms are a commodity: Safesite and Mitti by SafetyCulture give them away free, and SiteDocs, Procore, HammerTech and Raken sell them with funded sales teams.

Narrowed to one province's certificate audit, the odds of $10k MRR by month 24 rise to ~8% at ~15 hrs/week and ~16% full-time, with the founder conditions met. Tier B stays low (~2% / ~6%) because one province has only ~11,000 certificate holders. See WHAT-TO-DO-AND-AVOID.md and 01.

It is not fundable and doesn't need to be. It's a small, profitable business at best.

The five things that matter

  1. The catalog's US wedge is already taken. OSHA 300 logs and ITA filing look attractive: 370,000 summaries are filed every year (10). But the job is annual, it takes minutes for a shop with no injuries on OSHA's free web form, and at least six small tools already sell it at $9–$299 a month. Safesite includes the log in its $16 plan.
  2. Alberta COR/SECOR has money and a deadline attached. About 11,000 active holders. WCB-Alberta forecast CA$106.5M in refunds for 2025, about CA$10k per ACSA-certified employer on average. 72% of COR holders say it wins them more bids. The 2026 audit data cut-off is 31 Dec 2026, and final submission is 21 Jan 2027.
  3. The product is the mapping, not the forms. Filing each hazard assessment, inspection, toolbox talk and certificate against the audit element it proves, and showing the gaps monthly, is the painkiller. Whether an incumbent already does this well for 5–30 worker firms is unverified, and it's the biggest open question.
  4. Consultants are the channel. One consultant runs 15–25 small clients' programs. Win them and you win their clients. Without Alberta safety access, the odds halve.
  5. The ceiling is the province. $10k MRR is ~80 accounts (~500 companies). $20k is ~160 accounts (~920 companies, ~8% of all holders). Beyond that needs a second province, which means a second audit tool.

Feature sort (headline)

  • Table stakes: digital forms, signatures, offline capture, photo evidence, incident reports, toolbox-talk sign-in.
  • Differentiators: element-by-element evidence mapping, a monthly gap report, a one-click indexed evidence pack for the auditor, a consultant multi-client console, certificate expiry tracking tied to audit questions.
  • Distractions: a general form builder, native apps, a second province, OSHA 300 logs, dashboards and analytics.
  • Liabilities: "audit-ready" or "compliant" claims, AI-written hazard assessments, using the COR/SECOR trademarks or copying the audit tool, storing injury data outside Canada.

Most likely cause of death

No channel. A founder without Alberta safety relationships can't get consultants to trust a new tool, and SEO in a market of 11,000 companies is too slow to rescue it. Early warning: by 30 Oct 2026, fewer than 5 paid audit sprints and no consultant pilot.

Next 90 days

Do: sell a paid "audit evidence sprint" (CA$399) to 15 Alberta employers during the 2026 audit season, and pilot with 2 consultants. Build the thin PWA only after 5 have paid. See 08. Stop: thinking of this as a safety-forms app. Don't build a form builder, and don't touch OSHA.