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StoreComply

As described:StopNarrowed:Continue

No as a generic GPSR app. Go as GPSR catalogue compliance for multi-brand EU retailers, with a day-45 kill test.

e-commerce retailers · ~$30 · last reviewed (next review by 29 Dec 2026) · 39 cited sources

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Start this week

  1. Tell me your hours per week available, whether you've shipped a Shopify app before, and whether you (or someone you can pay) speak German.
  2. Build a list of 80 multi-brand EU Shopify retailers (toys, baby, home, beauty, sports, gifts), and book 20 calls for weeks 1–2.
  3. Set up the concierge kit:
  4. Register a Shopify Partner account ($19 one-time) and a development store. Check trademark and domain options for the name.

Checkpoints and kill gates

Decide in advance what counts as on track. Missing a checkpoint means changing the buyer or the offer, not adding features.

  1. Day 45

    ~15 hrs/week

    5 paid concierge pilots, 3+ willing to pay $49/month

    Full-time

    Same

    If you miss it

    Switch once to the EU rules bundle (GPSR + GARAN, free-plan volume, Growth upsell). If that misses too, stop.

  2. Day 90

    ~15 hrs/week

    Listed in English and German. 30+ installs, 8+ paying, 3+ reviews.

    Full-time

    50+ installs, 12+ paying

    If you miss it

    Rewrite the listing and tighten the segment. Don't add wedges.

  3. Month 6

    ~15 hrs/week

    $1k MRR, BFS applied, 10+ reviews, ≥70% month-3 retention

    Full-time

    $1.8k MRR

    If you miss it

    Pivot A: multi-channel sellers (marketplace export first). Pivot B: the EU rules bundle for single-brand stores.

  4. Month 12

    ~15 hrs/week

    $3k MRR, churn ≤5%, 25+ reviews, BFS held

    Full-time

    $5k MRR

    If you miss it

    Stop adding modules. Fix onboarding, weekly value and churn only.

  5. Month 18

    ~15 hrs/week

    $5k MRR

    Full-time

    $8k MRR

    If you miss it

    Put all effort into the single best install source (search, partners or deadline content).

  6. Month 24

    ~15 hrs/week

    $8k MRR, profitable

    Full-time

    $12k MRR, profitable

    If you miss it

    Above target: choose the second app (the next stair-step). $3k–target: run it profitably with limited weekly hours. Below $3k: run it as a small app, or sell it.

Do

  1. 1.Sell to multi-brand retailers only: 10+ third-party brands, 200+ SKUs, trading 1+ year, selling into the EU

    Target: ≥70% of paying merchants fit this profile

    Why: Single-brand stores solve GPSR once, for free, in a native metafield. Multi-brand catalogues have a weekly job.

  2. 2.Lead with GPSR catalogue compliance, one job only: gap scan, brand profiles, vendor rules, supplier request portal, storefront block

    Target: Every merchant can say it in one line: "It gets GPSR data from all my brands and shows me what's missing."

    Why: The generic block has 15 competitors. The supplier workflow has no competitor with a review base (research/10, R4).

  3. 3.Sell before building. Run a concierge catalogue fill (CSV, forms, email) for €149–299 one-off

    Target: 5 paid pilots by day 45

    Why: It proves the recurring pain before you spend 75 hours coding.

  4. 4.Build to Built for Shopify standards from the first commit: embedded, App Bridge, Polaris, theme app extension, Web Vitals

    Target: Badge applied the week you reach 50 net paid installs and 5 reviews (target: month 5–6)

    Why: Every top-10 Legal app has the badge. Without it, you don't rank.

  5. 5.Launch in German and English together. Add Dutch and French in months 7–12.

    Target: ≥40% of installs from German-language search by month 6

    Why: German makers lead the category (GCM, Revoq, GPSR Suite). Cease-and-desist culture makes compliance urgent there.

  6. 6.Make the free plan the gap scan ("412 of 1,930 products are missing a responsible person")

    Target: ≥60% of installs run the scan within 24 hours

    Why: It shows the problem in the merchant's own numbers, which the native metafield can't do.

  7. 7.Price by catalogue size and workflow: Free / $19 / $49 / $99. Push annual plans (2 months free).

    Target: Blended ARPU ≥$30. ≥40% of payers on annual by month 12.

    Why: The $12 norm doubles the merchants you need. The Growth tier is where the differentiator lives.

  8. 8.Store everything in native metafields and metaobjects. Make the workflow the value, not the storage.

    Target: Zero data lock-in complaints

    Why: It's honest, it earns trust with a compliance buyer, and it survives Shopify changes.

  9. 9.Give weekly value: new-SKU gap alerts, supplier chasers, later Safety Gate recall matches and deadline alerts

    Target: Month-3 paid retention ≥70%. Monthly churn ≤5% after month 6.

    Why: Set-and-forget churn is cause of death #2 (analysis/05).

  10. 10.Keep a verified deadline calendar, and be live 3–6 months before each wave

    Target: One new module live ≥90 days before the next verified EU deadline

    Why: Revoq launched 3 months before the withdrawal deadline and has 561 reviews. The late apps have single digits.

  11. 11.Partner with EU responsible-person services, consultants and DACH agencies

    Target: 5 active partners by month 12. ≥15% of new paying merchants from partners by month 18.

    Why: They have the non-EU and multi-brand clients, and they need software.

  12. 12.Ask every pilot and every "100% complete" merchant for a review. Never incentivise reviews.

    Target: 10 reviews by month 6, 25 by month 12

    Why: Reviews drive both ranking and the badge.

Avoid

  1. 1.Three wedges at once (GPSR + Prop 65 + B2B/customs documents)

    Why: Three rulebooks, three competitor sets and three support queues on limited hours. Each loses to a focused app.

  2. 2.A generic "GPSR block" listing

    Why: You'd be the 16th clone. The best GPSR-only app has 29 reviews after two years.

  3. 3.Single-brand stores and dropshippers as the target

    Why: Their job ends after one afternoon, or they churn with their product tests.

  4. 4.B2B, customs or e-invoicing documents before $5k MRR

    Why: Sufio has 13 years, 466 reviews, BFS and PEPPOL. Customs and e-invoicing errors carry real penalties. The mandate dates are unverified.

  5. 5.Prop 65 as a product

    Why: California-only, one app with 18 reviews, rules unverified. At most, a free warning template.

  6. 6.Withdrawal-button, age-gate, terms-checkbox or accessibility apps

    Why: Those waves are claimed by free apps with hundreds to thousands of reviews.

  7. 7."Guaranteed compliant", "legally approved" or any compliance promise

    Why: You'd own the merchant's fine. Shopify's rules also ban false claims. Say "displays the information you provide".

  8. 8.AI-generated safety warnings shipped without human confirmation

    Why: An invented or missing warning on an injury case lands on you.

  9. 9.Acting as the EU responsible person

    Why: It's a regulated role with legal duties. Refer merchants to partners.

  10. 10.An English-only launch

    Why: You'd miss the market where compliance anxiety and willingness to pay are highest.

  11. 11.Paid ads and cold email as channels

    Why: They failed for DropCommerce. On a $30 app, the payback math never works.

  12. 12.Launching a module 2 weeks before a deadline

    Why: The apps that launch 3 months early take the reviews. Late apps get single digits.

  13. 13.Raising money

    Why: Nothing to finance. A 90%+ margin app with a free channel doesn't need it, and investors won't fund it.

  14. 14.Adding features when a checkpoint fails

    Why: A miss means the wrong listing, segment or language. Fix that.