KennelBook
As described:StopNarrowed:NarrowNo as described. Go small, as the licence record book for England, with a day-45 kill test.
dog boarding & day care · ~£29 a month (~$40 at ~$1.35 per £; check the rate) · last reviewed (next review by 29 Dec 2026) · 21 cited sources
A licence record book for licensed dog home boarders and small day cares in England: the required register, a block on bookings with out-of-date vaccines, time-stamped welfare logs, and a one-click inspection pack. The name must change: it clashes with the competitor KennelBooker
Odds of reaching each MRR level by month 24
| MRR by month 24 | ~15 hrs/week | Full-time |
|---|---|---|
| $1k | Reaching $1k MRR by month 24 at about 15 hours a week: ≈ 45 in 100 (45%, judgment estimate). | Reaching $1k MRR by month 24 at full-time: ≈ 60 in 100 (60%, judgment estimate). |
| $3k | Reaching $3k MRR by month 24 at about 15 hours a week: ≈ 25 in 100 (25%, judgment estimate). | Reaching $3k MRR by month 24 at full-time: ≈ 40 in 100 (40%, judgment estimate). |
| $5k | Reaching $5k MRR by month 24 at about 15 hours a week: ≈ 15 in 100 (15%, judgment estimate). | Reaching $5k MRR by month 24 at full-time: ≈ 27 in 100 (27%, judgment estimate). |
| $10k | Reaching $10k MRR by month 24 at about 15 hours a week: ≈ 6 in 100 (6%, judgment estimate). | Reaching $10k MRR by month 24 at full-time: ≈ 13 in 100 (13%, judgment estimate). |
| $20k | Reaching $20k MRR by month 24 at about 15 hours a week: ≈ 2 in 100 (2%, judgment estimate). | Reaching $20k MRR by month 24 at full-time: ≈ 5 in 100 (5%, judgment estimate). |
| $50k | Reaching $50k MRR by month 24 at about 15 hours a week: < 0.5 in 100 (<0.5%, judgment estimate). | Reaching $50k MRR by month 24 at full-time: ≈ 1 in 100 (1%, judgment estimate). |
For context: across 10,150 products listing verified revenue on TrustMRR, the median makes about $30 a month and about 5% make more than $8k (analysis, Sept 2026). The odds above assume the founder conditions below are met and the narrowed version is built, so they sit well above that all-comers rate. Why.
How many months at the plan’s pace
At $40/month per customer and 2.5% monthly churn, adding the customers the plan needs for its month-24 checkpoint. Change any of it in the what-if model.
| MRR | ~15 hrs/week | Full-time |
|---|---|---|
| $1k | 4 mo | 2 mo |
| $3k | 13 mo | 6 mo |
| $5k | 24 mo | 11 mo |
| $10k | 7 yr 10 mo | 2 yr 1 mo |
| $20k | not reached | 8 yr 1 mo |
| $50k | not reached | not reached |
This works only if you…
1. Inside knowledge of the licence(missing it: odds × 0.6)
You, a co-founder or a paid advisor must hold (or have held) an English dog home-boarding or day-care licence, ideally rated 5 stars, and be able to get 15 licence holders on a call within 30 days. Without this, multiply every recommended figure by ~0.6. You will otherwise build a booking app, and the market has plenty.
2. UK presence during UK hours(missing it: odds × 0.7)
Boarders buy from someone they can reach, and trade-association partnerships need a person at events and on calls. If you are outside the UK, at least 5 of your weekly hours must overlap UK business hours.
3. Sell before building(missing it: odds × 0.7)
10 licence holders paying ≥£15 for a hands-on "inspection-ready records" setup (a template kit plus a records review) before any product code is written.
4. Hours per week available(missing it: odds × 0.7)
, stated honestly up front. The two columns are different plans, not one plan run faster.
Evidence ledger
12 research findings: 0 sourced, 0 inferred, 0 unproven, 12 not rated. Tags come from the analyst's own confidence label; how tags work.
- F1. The record rules are national, specific and currentNot rated
- F2. Records feed the star rating, and the star rating sets the licence lengthNot rated
- F3. Licence fees are real money for a one-person businessNot rated
- F4. The market is several thousand licence holders in EnglandNot rated
- F5. Scotland is a different rulebookNot rated
- F6. Council registers are a free, public lead listNot rated
- F7. One council register: 27 home boarders, 63% at 5 starsNot rated
- F8. Togetherwork owns Gingr, Revelation Pets and PetExec, with 7,000+ customersNot rated
Sources
21 cited sources
- Dog kennel boarding guidance (council copy of gov.uk, Apr 2022) (burnley.gov.uk)
- Home boarding for dogs guidance (gov.uk) (gov.uk)
- The Regulations (legislation.gov.uk) (legislation.gov.uk)
- Animal activity licensing process guidance (gov.uk) (gov.uk)
- Liverpool animal activity licence fees (liverpool.gov.uk)
- UK Journal of Animal Law, Vol 2 Issue 2 (Dec 2018) (alaw.org.uk)
- legislation.gov.uk (Scotland 2021) (legislation.gov.uk)
- North Lanarkshire animal boarding licensing (northlanarkshire.gov.uk)
- NW Leicestershire home boarding licences (PDF) (nwleics.gov.uk)
- PRWeb release (prweb.com)
- PetExec announcement (petexec.net)
- Latka: Gingr (getlatka.com)
- Franpos: PetExec alternative (franpos.com)
- Kennel Connection vs PetExec (kennelconnection.com)
- Gingr pricing (gingrapp.com)
- Revelation Pets pricing (revelationpets.com)
- KennelBooker (kennelbooker.com)
- Animal Database UK (animaldatabaseuk.co.uk)
- PetPocketbook pricing (petpocketbook.com)
- Capterra UK kennel software (capterra.co.uk)
- Association of Dog Boarders (associationofdogboarders.co.uk)