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As described:StopNarrowed:Narrow

No as described. Go small, only as per-event COI checks for venues, if a day-45 paid test passes.

event venues · ~$115 a month per venue · last reviewed (next review by 29 Dec 2026) · 21 cited sources

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Per-event checks of vendors' certificates of insurance (COIs) for US event venues: each vendor and the host's one-day policy checked against the venue's requirements for that date, chased on a schedule and logged, flat price per venue

Odds of reaching each MRR level by month 24

Odds of reaching each MRR level by month 24, at about 15 hours a week and full-time, with the founder conditions met. Judgment estimates, not statistical probabilities.
MRR by month 24~15 hrs/weekFull-time
$1kReaching $1k MRR by month 24 at about 15 hours a week: ≈ 35 in 100 (35%, judgment estimate).Reaching $1k MRR by month 24 at full-time: ≈ 50 in 100 (50%, judgment estimate).
$3kReaching $3k MRR by month 24 at about 15 hours a week: ≈ 20 in 100 (20%, judgment estimate).Reaching $3k MRR by month 24 at full-time: ≈ 32 in 100 (32%, judgment estimate).
$5kReaching $5k MRR by month 24 at about 15 hours a week: ≈ 13 in 100 (13%, judgment estimate).Reaching $5k MRR by month 24 at full-time: ≈ 22 in 100 (22%, judgment estimate).
$10kReaching $10k MRR by month 24 at about 15 hours a week: ≈ 6 in 100 (6%, judgment estimate).Reaching $10k MRR by month 24 at full-time: ≈ 12 in 100 (12%, judgment estimate).
$20kReaching $20k MRR by month 24 at about 15 hours a week: ≈ 2 in 100 (2%, judgment estimate).Reaching $20k MRR by month 24 at full-time: ≈ 5 in 100 (5%, judgment estimate).
$50kReaching $50k MRR by month 24 at about 15 hours a week: < 1 in 100 (<1%, judgment estimate).Reaching $50k MRR by month 24 at full-time: ≈ 1 in 100 (1%, judgment estimate).

For context: across 10,150 products listing verified revenue on TrustMRR, the median makes about $30 a month and about 5% make more than $8k (analysis, Sept 2026). The odds above assume the founder conditions below are met and the narrowed version is built, so they sit well above that all-comers rate. Why.

How many months at the plan’s pace

At $115/month per customer and 2% monthly churn, adding the customers the plan needs for its month-24 checkpoint. Change any of it in the what-if model.

MRR~15 hrs/weekFull-time
$1k5 mo2 mo
$3k15 mo6 mo
$5k2 yr 5 mo10 mo
$10k8 yr 5 mo22 mo
$20knot reached4 yr 11 mo
$50knot reachednot reached

This works only if you…

  1. 1. Access to venues(missing it: odds × 0.5)

    You, a partner or a paid advisor have worked as a venue coordinator, wedding planner or event caterer, and can get 10 venue owners or coordinators on the phone within 30 days. Without this, multiply every recommended figure by ~0.5.

  2. 2. Sell before building

    5 venues paying ≥$49 a month by day 45 for a hands-on service: you collect and check the COIs for their next 10 events by hand. This is the kill test. Miss it and stop.

  3. 3. Liability rails before the first paying customer(missing it: odds × 0.7)

    A tech E&O policy, terms that cap liability, and product wording that never says "compliant" or "insured". You must be willing to pay for this and accept it.

  4. 4. Hours per week available(missing it: odds × 0.7)

    , stated honestly up front, with at least 5 of them in US business hours for calls. The two columns above are different plans, not one plan run faster.

Evidence ledger

14 research findings: 9 sourced, 4 inferred, 0 unproven, 1 not rated. Tags come from the analyst's own confidence label; how tags work.

All 14 findings in the research file →

Sources

21 cited sources
  1. Latka, myCOI (getlatka.com)
  2. Jones, Series B announcement (getjones.com)
  3. PR Newswire (prnewswire.com)
  4. PR Newswire (prnewswire.com)
  5. PR Newswire (prnewswire.com)
  6. BCS pricing (getbcs.com)
  7. TrustLayer Starter (trustlayer.io)
  8. Certificial (certificial.com)
  9. Certificial blog, myCOI alternatives (certificial.com)
  10. CB Insights (cbinsights.com)
  11. Billy (billyforinsurance.com)
  12. COI File (coifile.com)
  13. COI File comparison (coifile.com)
  14. NetVendor (netvendor.com)
  15. AppFolio pricing (appfolio.com)
  16. appfoliopricing.com (appfoliopricing.com)
  17. Propexo, AppFolio integration guide (docs.propexo.com)
  18. AppFolio Stack APIs (appfolio.com)
  19. Buildium pricing (buildium.com)
  20. Buildium Open API (buildium.com)
  21. LeadSimple buildium docs (github.com)