6. Fundability
6.1 Would I invest at pre-seed or seed?
Pre-seed: No. There's no team information, no traction, no pricing, and the core technology (axe-core) is open source. "Compliance tool riding a new regulation" is a pattern investors know well: demand spikes around a deadline and then settles at a price set by the cheapest credible tool. I'd consider a small pre-seed cheque only if all of these were true:
- a founder or partner with recognised accessibility credentials (IAAP certification, or a public audit track record in the EU);
- distribution already in hand: a partnership with a platform agency programme or a large agency network;
- 30+ paying agency accounts with low churn.
Seed: No, and not close. Seed needs proof of retention past the regulatory news cycle and a channel that isn't the founder's calendar.
6.2 What a skeptical investor says in the first five minutes
- "axe-core is free and Deque wrote it. What do you own?"
- "Pope Tech sells unlimited sites for $225 a month, and WebYes starts at $29. Why would an agency pay you more?"
- "Has anyone actually been fined under the EAA?" (Answer as of mid-2026: no confirmed fine.)
- "Most small shops are exempt. Who exactly is in scope and paying?"
- "Your tool finds 16 of 50 success criteria. What happens when your customer gets a letter anyway?"
- "accessiBe paid the FTC $1M. How is your marketing different, word for word?"
- "What's your churn after the first cleanup?"
- "Which country first, and do you speak its language?"
- "Why won't Shopify, WordPress or WebYes just add this?"
- "Why this team?"
If you can't answer 2, 3 and 7 crisply, the rest doesn't matter.
6.3 Three proof points that would flip my answer
| # | Proof point | Threshold that flips me to "yes" at pre-seed | Why it matters |
|---|---|---|---|
| 1 | Agency retention and expansion | ≥50 paying agency accounts, ≤2% monthly logo churn, and net revenue retention >105% as agencies add client sites | Proves this is the agency's recurring line, not a one-off fear purchase. |
| 2 | Measured outcome per client site | Median ≥60% drop in detected issues within 90 days on sites using the template-grouped fix list, plus evidence files actually exported when letters arrive | Turns "a report" into "the thing that got the site fixed, and the file we sent the regulator". |
| 3 | A channel that isn't the founder | ≥40% of new accounts from agency referrals, the prospect-scan loop or a platform partner listing, with CAC payback under 3 months | Proves it can grow without founder calls, which is also what limited hours require. |
A strong fourth: proprietary benchmark data. Anonymised, aggregated issue data across thousands of EU commerce sites, published as a quarterly index by country and platform. It earns press and backlinks, and competitors without an agency base can't match it.
6.4 Bootstrap or raise?
Bootstrap. Specifically:
- It is cheap to build. axe-core, Playwright, a queue, a database and a PDF generator. No GPU, no data licensing. One developer can ship v1 in 8–10 weeks.
- Revenue arrives early, or not at all. Agencies either pay for the concierge report in month 1 or they don't. You don't need money to find out.
- Raising now happens on bad terms. An idea-stage compliance tool with no traction and an open-source core would raise little, at high dilution, with pressure to buy growth through fear marketing, which is exactly what destroys an "honest" brand.
- Raise later, only for a different business. If proof points 1–3 hold and you want to become an EU accessibility platform with audits, training and enterprise sales, that's a venture path. It needs a team, and it competes with Level Access, Deque and Siteimprove.
- The realistic exit is not a raise but an acquisition by a larger vendor or an agency-tools company once you have a few hundred agency accounts. Level Access bought UserWay in 2024, so the category does consolidate.
Honest bottom line: the idea as written isn't fundable, and it doesn't need to be. The agency version can prove itself on a few hundred euros a month of costs. Build that one.