These are features buyers in this category ask for or that competitors advertise, each classified with the same honesty as your own list. Being in demand doesn't mean you should build it. Several of the loudest requests are the ones that create legal risk.
Legend: TS = Table stakes, D = Differentiator, X = Distraction, L = Liability. Priority: P0 = v1 of the recommended wedge, P1 = next, P2 = later, — = don't build.
4.1 Scanning and monitoring
| Feature | Demand signal | Category | Priority | Notes |
|---|
| Scheduled axe-core scans of a template sample per site | Universal | TS | P0 | Sample by template (home, category, product, cart, checkout, content page), not every URL. It keeps compute costs flat. |
| Regression alerts ("new errors since last scan, on these templates") | High among agencies | TS / D | P0 | This is what makes the subscription monthly rather than one-off. |
| Scripted journeys (add to cart → checkout → form errors) with Playwright | High. Checkout was central to the French cases. | D | P1 | Top plan only. Scans behind login need stored credentials, so handle them with care. |
| Authenticated area scans (account pages) | Medium | TS | P2 | Same credential risk. |
| WCAG 2.2 criteria toggle | Medium, rising | TS | P1 | Ready for when EN 301 549 updates. |
| PDF document checks | Medium | X for you | — | A separate specialist market. |
| Mobile app testing | Medium | X | — | A different toolchain. Not in v1–v2. |
| Full-site crawl of every URL daily | Asked for, rarely needed | X / cost | — | Burns compute for little extra signal. |
4.2 Fix guidance and workflow
| Feature | Category | Priority | Notes |
|---|
| Template and component grouping ("fix once, clears 3,400 errors") | D | P0 | The core of "prioritised fix guidance". |
| Priority score by user impact × pages affected × journey (checkout first) | D | P0 | Explain the ranking in plain words. |
| CMS-specific fix notes (WooCommerce/WordPress themes, Shopify Liquid, Shopware) | D | P1 | Start with the CMS your first agencies use. |
| Export to Jira, GitHub, Linear | TS | P1 | Agencies live in these. |
| CI check (GitHub Action that fails a build on new errors) | D | P2 | Developer-led agencies love it. It prevents regressions. |
| AI-suggested alt text and labels, human approves | D / L | P2 | Suggestions only, never auto-published. |
| AI auto-fix that injects code into the live site | L | — | That is an overlay by another name. |
| "Fixed?" re-check button per issue | TS | P0 | Closes the loop. |
4.3 Manual testing (the part automation misses)
| Feature | Category | Priority | Notes |
|---|
| Guided manual checklist per template (keyboard path, focus order, screen-reader spot checks, zoom, error messages) | D | P0 | Automation covers 16 of 50 WCAG 2.1 AA criteria. This is where honesty becomes a product. |
| Evidence capture (dated notes, screenshots, tester name) | D | P0 | Feeds the evidence file. |
| Screen-reader test scripts per template (NVDA, VoiceOver) | D | P1 | Written with your accessibility advisor. |
| Referral to partner auditors for full audits | D (revenue) | P1 | 10–20% referral fee. Keeps you out of services. |
| User testing with disabled testers (marketplace) | X for now | P2 | Valuable, but it's an operations business. |
4.4 EAA statements and evidence
| Feature | Category | Priority | Notes |
|---|
| Country-specific statement generator (DE, NL, FR, EN), pre-filled from scan and manual data | D | P0 (1 language) / P1 (more) | Templates reviewed by your advisor and, once, by a local lawyer. |
| Statement versioning and "last reviewed" date | D | P0 | Shows the statement is kept current. |
| Evidence file export (scan history, manual checks, fixes, statement versions, feedback log) | D | P0 | The painkiller moment. Label it an effort record, not proof of compliance. |
| Barrier-report form (a simple "report an accessibility problem" link, logged to the evidence file) | D | P1 | A plain form or email link, not an overlay widget. |
| Disproportionate-burden assessment template | D / L | P2 | Useful, but close to legal advice. Template plus disclaimer only. |
| Microenterprise exemption checker | L | — as a verdict | Explain the rule and link the law. Never tell a business it is exempt. |
| Template replies to authority notices or warning letters | L | — | Legal advice. Refer to lawyers. |
| "EAA compliant" badge or certificate | L | — | The accessiBe mistake. |
4.5 Agency features
| Feature | Category | Priority | Notes |
|---|
| Multi-client dashboard (all sites, trend, what's overdue) | D | P0 | The main screen for your buyer. |
| White-label monthly PDF report per client | D | P0 | The agency sends it under its own brand. It's what they bill for. |
| Free prospect scan the agency sends to leads | D | P1 | Your referral loop: agencies sell with it, and prospects see the product. |
| "Accessibility care plan" sales kit (pricing guide, email templates, one-pager) | D | P1 | Helps agencies resell. Content, not code. |
| Client portal (read-only) | TS | P1 | Clients check status without emailing the agency. |
| Seats and roles | TS | P1 | |
| White-label custom domain for the portal | D | P2 | Top plan. |
| API | TS | P2 | Top plan. |
| Feature | Category | Priority | Notes |
|---|
| EU hosting and a GDPR data processing agreement | TS | P0 | EU agencies will ask on the first call. |
| Claims policy and disclaimers on every report | TS | P0 | See 07. |
| SSO | TS | P2 | Larger agencies only. |
| SOC 2 / ISO 27001 | X for now | — | Enterprise ask. Not your buyer. |
4.7 Bundles people suggest
| Feature | Category | Priority | Notes |
|---|
| SEO, performance and uptime checks | X | — | WebYes and Siteimprove bundle these. It dilutes the message and puts you in a bigger, cheaper fight. |
| Cookie-banner accessibility check | D | P1 | Cookie banners are a common barrier on EU sites, and agencies install them. A cheap, specific add. |
| US ADA / VPAT (ACR) reports | X for now | P2 | Different law and buyer. Revisit after $10k MRR. |
| Accessibility training courses | X | — | Pope Tech, Deque and Level Access sell these. Partner, don't build. |
| An overlay "for quick wins" | L | — | Never. |
4.8 Net effect
Of roughly 45 features, about 18 are real differentiators for an agency-focused EAA product, and 14 are marked P0. Most P0 items are small (a re-check button, versioning, a disclaimer), so v1 still fits in 8–10 weeks. Everything else is table stakes you add slowly, other companies' products you should partner with, or legal risk you should refuse.